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Working with Online Booking Agencies

Like them or loathe them, Online Booking Agencies are an increasingly dominant feature of the modern hospitality landscape. We have 6 years' experience of working with them and can help you with your relationship with them too.

It is very difficult to get by these days without using at least one of the Online Booking Agencies (OBAs), sometimes known as Online Travel Agencies (OTAs), and the days of keeping a paper diary and getting high occupancy year after year from repeat customers is steadily diminishing even for the best run B&B's, guest houses and hotels.

Dealing with OBAs and OTAs often isn't easy and things aren't helped by the ruthless operating practices of these multi-national corporations and the extortionate commission rates they charge (we've heard of some small establishments paying as much as 23%!).   

We've also seen a growing trend for some types of guests using such agencies to "play the system", for example booking for a couple and then arriving with children and expecting them to be accommodated within the original price shown; or trying to exploit loopholes in the way the agency has presented your property to bypass deposit and cancellation policies; or turning up and making an issue of the fact that your rural B&B does not provide a concierge and night porter!

We can help you navigate the complexity of dealing with these companies and the guests they supply, to maximise your benefit, whilst minimising your commissions.