Getting The Best from the Wight BID
The Wight BID is the biggest Business Improvement District in the UK. It was created to put right a short fall in funding for tourism from the Isle of Wight Council and although it is a compulsory levy for tourism businesses it comes with many benefits. We can help you make the most of it.
In our own hospitailty business we think that the BID is very useful, as it's really important that the Isle of Wight is marketed to the rest of the UK and beyond so we stand a chance of competing with other tourism hotpots in the UK. Let's face it, if someone types "best B&Bs in the Lake District" into Google your Isle of Wight guest house is unlikely to show up!
Get your listing at Visit Isle of Wight. Did you know you that as a BID levy payer you can have your tourism business listed on the official tourism web site Visit Isle of Wight? This is "free" within the BID charge and all you have to do is contact Visit Isle of Wight via VisitWightPro and they ask for information from you in order to set it up. If you feel you are not technically minded or don't have the time and you already have a web site that is up to date; just authorise us to do it for you and we will work with Visit Isle of Wight to get it set up for you using materials from your existing web site. We can do this for you for a flat rate fee of just £79 to cover our time.
Get Other Free Stuff: As a BID levy payer you automatically get access to VisitWightPro; this gives you all kinds of resoruces to help market your business and its context on the Island including professionally taken photos, opportunities to participate in events and so on. Just visit VisitWightPro!
Get useful news letters and invitations to events: Many small hospitaility businesses that weren't in favour of the BID haven't even provided email contact details to Visit isle of Wight. Make sure you are getting your money's worth from your BID contribution by making sure Visit Isle of Wight have your contact details.
Appealing the BID: Whilst some may feel the imposition of the Wight BID levy unfair, the fact is that it was voted for by a large majority of tourism businesses on the Isle of Wight. Having said that you may have a genuine reason for wanting to appeal against your BID levy, for example if you no longer run a tourism business or run a business that you feel has been miscategorised; or if you can justify that your business simply doesn't benefit from tourism. It's not in anybody's interest for busineses that shouldn't be paying the levy to continue to do so as it simply eats up management time and this detracts from the time the small Visit Isle of WIght staff could be getting on with marketing. We can give you an assessment of your position and, if you wish, help you discuss it with Visit Isle of Wight.
To find out how we can help you with with Wight BID, contact us or call us on 01983 730965.