Charlotte is an experienced senior manager with extensive marketing and business development experience at board level encompassing the entire history of multimedia, web and mobile content.
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Charlotte has a successful track record of developing and marketing award-winning consumer products and services as well as running design and marketing teams of all sizes.
With qualifications in Business Studies and Law, Charlotte initially became a legal secretary but was tempted to the fascinating world of new customer facing technologies and joined Philips Electronics as product manager for CD-I, a forerunner of CD-ROM and online multimedia that we see today.
Charlotte developed several innovative products for Philips including the award winning “Caricature” which was implemented with the creators of TV’s “Spitting Image”.
During her time at Philips Charlotte also worked on some of the first ever full motion video titles and the advent of DVD.
In 1994 Charlotte joined Sega as an Executive Producer and she and her team created over 20 titles in 8 languages, at the same time developing best product and project management practices.
Charlotte went on to join Pearson’s New Entertainment division, working on CD-ROM multimedia titles and also became New Business Manager for FutureNet, one of the UK’s first ever commercial web sites operated by Pearson subsidiary Future Publishing.
In 1998 Carlton TV formed a fledgling interactive division and hired Charlotte to head Simplyfood, a specialist web site focusing on food. Charlotte was responsible for the entire operation of this site including content, technical, marketing and commercial operations with multi-million P&L responsibility and leading a team of 25. Almost everything in the industry was new at this time with the pioneering of online advertising and PR as well as running traditional print, media and even TV and taxi and London Underground campaigns.
As the platform diversified, Charlotte became Head of Lifestyle for Carlton Interactive as well as the collaboration with Sainsbury’s to spin out Simplyfood into a dotcom venture called “Taste”. Charlotte joined the JV full time as Operations Director in 2001 with the venture eventually being absorbed into Sainsbury’s day to day operations as the online sector started to mature (and the retired SimplyFood brand being sold to Marks and Spencer).
After a brief contract at Shell consulting to the former CEO of the Taste Venture Charlotte joined Disney responsible for their European content programming in narrowband, broadband, mobile and iTV, becoming Director of Client Services leading 12 Account managers across Europe and Latin America, including exploration of models to monetise content online.
In 2004 Charlotte joined Tesco in a contract role which included online marketing but also the successful disposal of their iVillage content portal. She was asked to join the company full time and lead the development of the Tesco.com web site from a marketing and customer viewpoint.
Charlotte led the redevelopment of the website, initially from the grocery side and then encompassing all areas of online activity within Tesco (including F&F, Clubcard etc.) to make it easier for customers to shop, increasing basket size and customer loyalty. Charlotte also worked with leading brands (notably P&G and Unilever) at a strategic level delivering increased sales and loyalty for them, whilst enhancing the customer experience.
In 2006 Charlotte was promoted to Marketing Director with responsibility for the full Marketing team of 70 people, based in the UK and in India. This involved responsibility for every aspect from people management, customer acquisition and retention, ATL and BTL national and local marketing and P&L accountability. In 2009 Charlotte went on maternity leave, and returned on a part-time basis in 2010 to deliver the Customer Strategy for the emerging area of development of Non-food businesses.
Charlotte left Tesco.com in 2011 to be able to spend more time with her now growing family and moved to the Isle of Wight to run Chale Bay Farm guest-house with her husband. Together they turned it into an award winning business, winning the IOW Chamber of Commerce Award for Best Accommodation Provider in 2013, and included within the Top 10 IOW B&B’s on TripAdvisor for 5 years.
With the children now both at school, Charlotte is keen to get back to her marketing roots to work with both small and large businesses to help drive sales and customer loyalty with minimum expenditure.